REEL OR CAROUSEL POST: Buyer or Seller Story
🎯 STRATEGY:
Tell a real story about how you helped a buyer or seller—focus on their journey, not just the closing photo. What challenge did they face? What mattered most to them? What made the win so sweet?
GREAT FOR:
Connecting with future buyers/sellers who want to feel seen and understood
Showcasing your value in a personal, non-salesy way
💡Weekly Story - Polls
📲 WEEKLY STORY : Real Estate Polls
🎯 Strategy:
Polls are a fun, low-pressure way to get to know your audience and boost engagement. Even if you don’t get a ton of votes at first—keep going! You’re building trust and sparking conversations over time.
👀 Need help setting this up?
Watch the tutorial above to see exactly how to:
• Add a poll to Stories
• View the results
• Message people who voted (hello, warm leads!)
REEL POST: Real Estate - but make it funny.
🎯 STRATEGY:
This is your challenge post—designed to get you out of your comfort zone in the best way. We’re leaning into humor, because funny = relatable = memorable.
In 2025, the algorithm heavily favors short, entertaining content that sparks reactions, shares, and saves. You don’t need a punchline—just a moment your audience sees themselves in. That’s what builds brand trust without being boring or salesy.
Perfect for:
Agents tired of sounding stiff or salesy
Agents trying to grow reach and engagement
Agents who want to show personality but don’t know where to start
💡Weekly Story - FAQ
📲 WEEKLY STORY : Answering FAQ’s
🎯 Strategy:
Think about a real question your clients ask. Not just general questions—what does your target client need to know? Are they…
First-time buyers?
VA loan eligible?
Looking for land or farm properties?
Buying a second home in a mountain/lake area?
Buyers for a Commercial property?
B-ROLL REEL: Local Market Update
🎯 STRATEGY:
This is a low-pressure, high-value reel that keeps your audience informed. Most people want to know what’s going on with the market—but they don’t want to read a boring report. This format makes it visual, digestible, and easy to engage with.
Perfect for:
Agents who want to position themselves as the go-to local expert
Building credibility without talking on camera
Reaching both buyers and sellers in one post
💡Weekly Story - Real Estate Update
📲 WEEKLY STORY : Listing Update Story Formula for Realtors
🎯 Strategy:
Stories are perfect for quick updates—because not everyone sees your feed posts! Use this format to keep your audience in the loop without overthinking it.
Stories help you boost visibility for real estate updates like open houses, price drops, under contract homes, and recent sales. Repeating this info in Stories (in fresh, casual ways) helps keep your listings top of mind—without being salesy.
Real Estate Update
🎯 STRATEGY:
These post types are effective because they keep your audience engaged and informed. Not everyone sees a new listing post the first time, so sharing updates like open houses, price reductions, and sold properties increases visibility and generates renewed interest.
OPTIONS:
Open House: Invites potential buyers to explore the property in person, showcasing its features and creating a personal connection that can lead to offers.
Price Reduction: Announces a lower price to attract buyers who may have been on the fence and encourages renewed interest.
Under Contract: Demonstrates your effectiveness and builds credibility.
Still Available: Creates urgency and reminds buyers of opportunities.
Sold Post: Highlights your success and expertise, attracting new clients.
💡Weekly Story
📲WEEKLY STORY : 4th of July Story Challenge 🎆
🎯 Strategy:
Stories are the perfect place for casual, real-life content—especially on holiday weekends! This week, use your Stories to show what life looks like where you live.
CAROUSEL POST: June Recap – Life & Listings
🎯 STRATEGY:
This is a connection-builder and a soft marketing post in one. You’re giving your audience a peek into your month—both real estate highlightsandreal life moments. People love to see the human behind the brand, but sprinkling in your work reminds them you’re active and ready to help.
Perfect for:
Agents who want to stay top of mind without always “selling”
Agents building a personal brand that feels real, not robotic
🏡 Lead Gen Reel: What’s Your Home Worth
🧐 STRATEGY:
This B-Roll Reel uses curiosity + a soft call to action to encourage engagement from potential sellers. You’re not asking them to sell—you’re offering helpful, low-pressure info that invites a conversation.
This works especially well because most homeowners don’t know their home’s current value—and want to.
💡Weekly Story
📲Home Value Story Prompt
Strategy Tip:
Many homeowners rely on Zillow or other automated estimates, but those are often inaccurate. You’re the local expert who can provide a real answer based on recent sales and the condition of their home. This builds trust and opens the door to conversations with potential sellers.
🏡POV – Sell the Lifestyle
🧐 STRATEGY:
POV reels create instant emotional connection. They help buyers imagine their life there, not just the house. These reels are perfect for building brand awareness, especially for relocation clients or buyers dreaming of a lifestyle shift.
💡Weekly Story
📲 Sell the Lifestyle: Story Series
Strategy Tip:
Sometimes buyers aren’t just choosing a home—they’re choosing a lifestyle. Showcase casual little snippets of what you love about living in your area. These don’t need to be polished—they just need to be real.
You’re not just the local expert on homes—you’re the local guide for life in this area.
When you’re grabbing coffee, going for a run, walking your dog, grabbing lunch, on a hike, or heading to the lake—capture those everyday moments. They build connection and show what life could look like for a future buyer.
Testimonial - Storytelling Style
🧐 STRATEGY:
Carousel posts are a fantastic way to build engagement because they tell a story in bite-sized chunks, keeping your audience swiping and engaging. It’s an effective way to showcase real-life success stories and show potential clients what’s possible when they work with you. This storytelling format helps build trust and makes you more relatable, increasing the chance of future interactions and leads.
💡Weekly Story
📲 WEEKLY STORY PROMPT: Real Estate Polls
🧐 Strategy
Polls are a fun, low-pressure way to get to know your audience and boost engagement. Even if you don’t get a ton of votes at first—keep going! You’re building trust and sparking conversations over time.
Home Tour Reel
This reel is all about showcasing the home in real-time, as if you’re inviting potential buyers to walk through with you. By walking through the space, filming 5–10 short clips, or doing a continuous home tour, you build curiosity and provide a more engaging, personal experience. This approach is perfect for attracting both buyers and sellers, especially those curious about current home values and what their budget can buy.
💡Weekly Story - FAQ
📲 FAQ Story Prompt Ideas: Speak to Your Audience
🧠 Strategy Tip:
Think about a real question your clients ask. Not just general questions—what does your target client need to know? Are they…
First-time buyers?
VA loan eligible?
Looking for land or farm properties?
Buying a second home in a mountain/lake area?
Buyers for a Commercial property?
LOCAL BUSINESS HIGHLIGHT
Strategy: A Local Business Highlight post helps build trust by showcasing your community involvement and supporting other local businesses. It positions you as a well-connected, community-minded agent, making you more relatable and memorable to potential clients.
💡Weekly Story
📲 FAQ Story Prompt Ideas: Speak to Your Audience
🧠 Strategy Tip:
Think about a real question your clients ask. Not just general questions—what does your target client need to know? Are they…
First-time buyers?
VA loan eligible?
Looking for land or farm properties?
Buying a second home in a mountain/lake area?
Buyers for a Commercial property?
REAL ESTATE UPDATE
Strategy : These post types are effective strategies because they keep your audience engaged and informed; not everyone sees a new listing post the first time, so sharing updates like open houses, price reductions, and sold properties reinforces visibility and generates renewed interest.
💡Weekly Story
📲 WEEKLY STORY PROMPT: “Day in the Life” Snapshot
🧐 Strategy
People love seeing real-life, everyday moments. You don’t need perfect branding photos—just share what your day really looks like. Whether you’re in your car, at your desk, grabbing coffee, or heading to a showing, it’s all content people connect with.
B-Roll FAQ Reel
Strategy : A “B-Roll Reel” is a great way to be on camera without the pressure of talking or doing TikTok dances. Simple clips of you touring homes, staging. working, or exploring your community keep your content engaging and professional while helping people connect with you.
💡Weekly Story
📲 WEEKLY STORY PROMPT: Real Estate Polls
🧐 Strategy
Polls are a fun, low-pressure way to get to know your audience and boost engagement. Even if you don’t get a ton of votes at first—keep going! You’re building trust and sparking conversations over time.
ABOUT YOU POST
An "About You" post is a fun way to build trust by sharing a bit about yourself—your personality and values. It helps people connect with you and makes you more memorable, turning followers into potential clients!
💡Weekly Story
📲 WEEKLY STORY PROMPT: About Me Series
🧐 Strategy
Your audience wants to know you. Sharing a bit about who you are builds trust, connection, and keeps you top of mind—especially when you're not posting a ton of listings. This is a simple way to stand out.
LOCAL BUSINESS HIGHLIGHT
Strategy: A Local Business Highlight post helps build trust by showcasing your community involvement and supporting other local businesses. It positions you as a well-connected, community-minded agent, making you more relatable and memorable to potential clients.
REAL ESTATE UPDATE
Strategy : These post types are effective strategies because they keep your audience engaged and informed; not everyone sees a new listing post the first time, so sharing updates like open houses, price reductions, and sold properties reinforces visibility and generates renewed interest.
B-Roll FAQ Reel
Strategy : A “B-Roll Reel” is a great way to be on camera without the pressure of talking or doing TikTok dances. Simple clips of you touring homes, staging. working, or exploring your community keep your content engaging and professional while helping people connect with you.
ABOUT YOU POST
An "About You" post is a fun way to build trust by sharing a bit about yourself—your personality and values. It helps people connect with you and makes you more memorable, turning followers into potential clients!
Holiday - Valentines Day
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Poll Post
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
New Listing Tour
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Community Event
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.