📲 WEEKLY STORY : Answering FAQ’s

🎯 Strategy:

Think about a real question your clients ask. Not just general questions—what does your target client need to know? Are they…

First-time buyers?

VA loan eligible?

Looking for land or farm properties?

Buying a second home in a mountain/lake area?

Buyers for a Commercial property?

🎠 CAROUSEL POST: Listing Update

Start here: Go through your listing (or listings!) this week and ask yourself — What part of this story can I share?Whether it’s just listed, under contract, or recently sold, there’s always something valuable to post.

Think of this as your plug-and-play marketing plan for every listing.

These templates are designed to help you market your properties strategically, not randomly — using just one intentional post per phase of the listing:

• New Listing

• Open House

• Repost (because not everyone sees it the first time!)

• Price Reduction(if needed)

• Under Contract

• Sold Announcement

Each template gives you clear direction on what to say, how to say it, and which photos to use — so you can confidently market your listings in the best light and with minimal guesswork.

This is smart, repeatable marketing — not just another post.

🎯 Strategy

Bust a real estate myth on camera and position yourself as the trusted expert. Talking to the camera helps your audience get to know, like, and trust you faster — even if just 15–30 seconds at a time.
Don't worry about perfection. Show up as yourself and speak like you're talking to a friend.

🎯 STRATEGY:

This is a fun, engaging way to share a market update while getting your audience involved. Most people are curious about home prices, but they don’t want a boring report—this format makes it interactive, visual, and easy to engage with. By asking followers to guess the price, you spark comments and conversations while subtly showing your expertise.

Perfect for:
✅ Agents who want to position themselves as the go-to local expert
✅ Building credibility without doing a full market deep dive
✅ Engaging both buyers and sellers in one post

🎯 Strategy

Your content doesn’t always have to be about real estate—sometimes the best way to build trust is by letting people see you as a person. Sharing your hobbies, daily routines, wellness habits, family moments, or small-town favorites helps followers connect with you on a personal level and keeps your brand relatable.

🎯 STRATEGY:

This is a fun, engaging way to share a market update while getting your audience involved. Most people are curious about home prices, but they don’t want a boring report—this format makes it interactive, visual, and easy to engage with. By asking followers to guess the price, you spark comments and conversations while subtly showing your expertise.

Perfect for:
✅ Agents who want to position themselves as the go-to local expert
✅ Building credibility without doing a full market deep dive
✅ Engaging both buyers and sellers in one post

📲 WEEKLY STORY : Real Estate Polls

🎯 Strategy:

Polls are a fun, low-pressure way to get to know your audience and boost engagement. Even if you don’t get a ton of votes at first—keep going! You’re building trust and sparking conversations over time.

👀 Need help setting this up?

Watch the tutorial above to see exactly how to:

• Add a poll to Stories

• View the results

• Message people who voted (hello, warm leads!)

Mini Home Tours = Engagement & Listing Visibility (And Brand Awareness!)

Showcasing a home with a short, 50–60 second mini tour is a great way to build interest, highlight the property’s best features, and subtly remind your audience you’re the go-to local expert. By sharing the flow, feel, and main spaces of the home—without a full walkthrough—this post keeps content relatable and engaging.

➡️ Use 10 - 12 vertical clip for this Reel

⚡️Film each clip for about 5–10 seconds.

🎯 Strategy

Sharing personal, helpful, or local content first builds trust. Then, pivot to a simple, actionable real estate tip—like checking your home’s value. This helps your audience see you as both relatable and an expert, without feeling pushy.

✨ No need to be polished—real photos and simple text work best.

🎯 STRATEGY:

Fall Fun = Community Connection (And Brand Awareness!)

Showcasing local fall events is a great way to build trust, highlight what makes your town special, and subtly remind your audience you’re the go-to local expert. Whether it’s apple picking, pumpkin patches, harvest festivals, or corn mazes—this post makes your content relatable and valuable.

Even better if you’ve been in the past and can use B-roll or personal photos to share a memory! Bonus points for family-friendly or dog-friendly shots—these resonate in small towns.

Perfect for:

✅ Agents who want to build community-driven content
✅ Agents growing a personal brand that’s more than just listings

🎯 STRATEGY:

Client Story Spotlight = Evergreen Storytelling (And Brand Awareness!)

Sharing a client’s journey—like a first-time buyer, empty nester, or someone relocating—through a story format is a powerful way to build trust, show your expertise, and connect with your audience. Framing it as a client’s experience makes it relatable, engaging, and positions the agent as the guide, not the hero.

Even better if you have photos, videos, or B-roll from past closings, tours, or client meetings to illustrate the story!

Perfect for:

✅ Agents who want to create story-driven content that connects with buyers and sellers
✅ Agents growing a personal brand beyond just listings
✅ Agents who want evergreen content that works year-round

🎯 Strategy

Bust a real estate myth on camera and position yourself as the trusted expert. Talking to the camera helps your audience get to know, like, and trust you faster — even if just 15–30 seconds at a time.
Don't worry about perfection. Show up as yourself and speak like you're talking to a friend.

Start here: Go through your listing (or listings!) this week and ask yourself — What part of this story can I share?Whether it’s just listed, under contract, or recently sold, there’s always something valuable to post.

Think of this as your plug-and-play marketing plan for every listing.

These templates are designed to help you market your properties strategically, not randomly — using just one intentional post per phase of the listing:

• New Listing

• Open House

• Repost (because not everyone sees it the first time!)

• Price Reduction (if needed)

• Under Contract

• Sold Announcement

Each template gives you clear direction on what to say, how to say it, and which photos to use — so you can confidently market your listings in the best light and with minimal guesswork.

This is smart, repeatable marketing — not just another post.

🎯 STRATEGY:
A B-Roll Reel is a low-pressure way to be on camera without talking or doing TikTok dances. Simple clips of you touring homes, staging, working, or exploring your community keep your content engaging, professional, and relatable, while helping people connect with you.

Perfect for:
✅ Agents who want to show personality without talking on camera
✅ Agents looking for scroll-stopping content quickly
✅ Agents who want to share helpful tips without feeling salesy

📲 WEEKLY STORY : Real Estate Polls

🎯 Strategy:

Polls are a fun, low-pressure way to get to know your audience and boost engagement. Even if you don’t get a ton of votes at first—keep going! You’re building trust and sparking conversations over time.

👀 Need help setting this up?

Watch the tutorial above to see exactly how to:

• Add a poll to Stories

• View the results

• Message people who voted (hello, warm leads!)

Start here: Go through your listing (or listings!) this week and ask yourself — What part of this story can I share?Whether it’s just listed, under contract, or recently sold, there’s always something valuable to post.

Think of this as your plug-and-play marketing plan for every listing.

These templates are designed to help you market your properties strategically, not randomly — using just one intentional post per phase of the listing:

• New Listing

• Open House

• Repost (because not everyone sees it the first time!)

• Price Reduction (if needed)

• Under Contract

• Sold Announcement

Each template gives you clear direction on what to say, how to say it, and which photos to use — so you can confidently market your listings in the best light and with minimal guesswork.

This is smart, repeatable marketing — not just another post.

🎯 STRATEGY:

Lifestyle & Local Gems = Community Connection (And Brand Awareness!)

Showcasing your town or neighborhood is a great way to build trust, highlight what makes the area special, and subtly remind your audience you’re the go-to local expert. Whether it’s a park, lake, small-town downtown, or a local restaurant—this post makes your content relatable and valuable.

Perfect for:
✅ Agents who want to build community-driven content
✅ Agents growing a personal brand that’s more than just listings
✅ Agents who want to stay relevant (without always talking real estate)

📲 FAQ Story Prompt Ideas: Speak to Your Audience

🧠 Strategy Tip:

Think about a real question your clients ask. Not just general questions—what does your target client need to know? Are they…

First-time buyers?

VA loan eligible?

Looking for land or farm properties?

Buying a second home in a mountain/lake area?

Buyers for a Commercial property?

Start here: Go through your listing (or listings!) this week and ask yourself — What part of this story can I share?Whether it’s just listed, under contract, or recently sold, there’s always something valuable to post.

Think of this as your plug-and-play marketing plan for every listing.

These templates are designed to help you market your properties strategically, not randomly — using just one intentional post per phase of the listing:

• New Listing

• Open House

• Repost (because not everyone sees it the first time!)

• Price Reduction (if needed)

• Under Contract

• Sold Announcement

Each template gives you clear direction on what to say, how to say it, and which photos to use — so you can confidently market your listings in the best light and with minimal guesswork.

This is smart, repeatable marketing — not just another post.

🎯 STRATEGY:
This is your challenge post—designed to get you out of your comfort zone in the best way. We’re leaning into humor, because funny = relatable = memorable.
In 2025, the algorithm heavily favors short, entertaining content that sparks reactions, shares, and saves. You don’t need a punchline—just a moment your audience sees themselves in. That’s what builds brand trust without being boring or salesy.

Perfect for:

• Agents tired of sounding stiff or salesy

• Agents trying to grow reach and engagement

• Agents who want to show personality but don’t know where to start

📲 Sell the Lifestyle: Story Series

Strategy Tip:

Sometimes buyers aren’t just choosing a home—they’re choosing a lifestyle. Showcase casual little snippets of what you love about living in your area. These don’t need to be polished—they just need to be real.

You’re not just the local expert on homes—you’re the local guide for life in this area.

When you’re grabbing coffee, going for a run, walking your dog, grabbing lunch, on a hike, or heading to the lake—capture those everyday moments. They build connection and show what life could look like for a future buyer.

Start here: Go through your listing (or listings!) this week and ask yourself — What part of this story can I share?Whether it’s just listed, under contract, or recently sold, there’s always something valuable to post.

Think of this as your plug-and-play marketing plan for every listing.

These templates are designed to help you market your properties strategically, not randomly — using just one intentional post per phase of the listing:

• New Listing

• Open House

• Repost (because not everyone sees it the first time!)

• Price Reduction (if needed)

• Under Contract

• Sold Announcement

Each template gives you clear direction on what to say, how to say it, and which photos to use — so you can confidently market your listings in the best light and with minimal guesswork.

This is smart, repeatable marketing — not just another post.

🎯 STRATEGY:

Build trust and start conversations by introducing yourself as the local real estate expert who knows the community.
This carousel creates connection, invites engagement, and sets the stage for warm leads.

Perfect for:
✅ Agents wanting to attract new clients with authentic local knowledge
✅ Agents growing a personal brand beyond listings
✅ Agents wanting to spark conversations and increase DMs

Start here: Go through your listing (or listings!) this week and ask yourself — What part of this story can I share?Whether it’s just listed, under contract, or recently sold, there’s always something valuable to post.

Think of this as your plug-and-play marketing plan for every listing.

These templates are designed to help you market your properties strategically, not randomly — using just one intentional post per phase of the listing:

• New Listing

• Open House

• Repost (because not everyone sees it the first time!)

• Price Reduction (if needed)

• Under Contract

• Sold Announcement

Each template gives you clear direction on what to say, how to say it, and which photos to use — so you can confidently market your listings in the best light and with minimal guesswork.

This is smart, repeatable marketing — not just another post..

📲 WEEKLY STORY : Answering FAQ’s

🎯 Strategy:

Think about a real question your clients ask. Not just general questions—what does your target client need to know? Are they…

First-time buyers?

VA loan eligible?

Looking for land or farm properties?

Buying a second home in a mountain/lake area?

Buyers for a Commercial property?

🎯 STRATEGY:

Summer Fun = Community Connection (And Brand Awareness!)

Showcasing local events is a great way to build trust, highlight what makes your area special, and subtly remind your audience you’re the go-to local expert. Whether it’s a festival, concert, farmers market, or small-town celebration—this post makes your content relatable and valuable.

Even better if you’ve been in the past and can use B-roll or personal photos to share a memory!

Perfect for:

✅ Agents who want to build community-driven content
✅ Agents growing a personal brand that’s more than just listings
✅ Agents who want to stay relevant (without always talking real estate)

Start here: Go through your listing (or listings!) this week and ask yourself — What part of this story can I share?Whether it’s just listed, under contract, or recently sold, there’s always something valuable to post.

Think of this as your plug-and-play marketing plan for every listing.

These templates are designed to help you market your properties strategically, not randomly — using just one intentional post per phase of the listing:

• New Listing

• Open House

• Repost (because not everyone sees it the first time!)

• Price Reduction (if needed)

• Under Contract

• Sold Announcement

Each template gives you clear direction on what to say, how to say it, and which photos to use — so you can confidently market your listings in the best light and with minimal guesswork.

This is smart, repeatable marketing — not just another post.

📲 WEEKLY STORY : Listing Update Story Formula for Realtors

🎯 Strategy:

Stories are perfect for quick updates—because not everyone sees your feed posts! Use this format to keep your audience in the loop without overthinking it.

Stories help you boost visibility for real estate updates like open houses, price drops, under contract homes, and recent sales. Repeating this info in Stories (in fresh, casual ways) helps keep your listings top of mind—without being salesy.

🎯 STRATEGY:

Turn Buyer Needs into Seller Leads.

This isn’t just a post—it’s a lead magnet in disguise. You’re spotlighting real buyer needs (or a few general examples) and asking your audience if they—or someone they know—might have a home that fits the bill.

It builds trust, signals you're actively working, and encourages your sphere to think: “Wait... maybe it’s time for me to sell.”