B-ROLL REEL: Local Market Update ā July in 10 Seconds
šÆ STRATEGY:
This is a low-pressure, high-value reel that keeps your audience informed. Most people want to know whatās going on with the marketābut they donāt want to read a boring report. This format makes it visual, digestible, and easy to engage with.
Perfect for:
Agents who want to position themselves as the go-to local expert
Building credibility without talking on camera
Reaching both buyers and sellers in one post
ā¬ļøClick the link to open your Canva template, customize it with your photos and text, and download your finished design.
CLICK HERE FOR THE CANVA TEMPLATE
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Click the link to open your Canva template.
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Add your text, photos, or videos to customize it.
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Download your finished design from Canva.
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Upload it to Instagram (or your preferred platform).
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Add music in the Instagram app
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Share your postāyou're done! š
ā±ļø ESTIMATED TIME TO CREATE:
10 - 20 minutes
āš½ CAPTION (Customize to your tone):
Real estate isnāt slowing down just because itās summer. Hereās a quick look at what happened in our local market this July ā¬ļø
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Avg sale price: [insert number]
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Homes sold: [insert number]
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Days on market: [insert number]
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[Local trendālike āInventory is climbing, giving buyers more to choose from.ā]
Whether youāre just curious or planning a move this summer, this is the kind of info that can help you plan aheadāand thatās exactly what Iām here for.
š© DM me for the full July breakdown or a custom value update for your home.
#RealEstateMarketUpdate #JuneMarketReport #LocalExpert #BuyersAndSellers #SummerHousingTrends #RealEstateReels #RealtorContentIdeas
Create Without Canva Template:
šNeed help? Watch our step-by-step tutorials for creating Instagram postsāfrom carousels to Reels.
ā”ļø VIEW TUTORIALS
š¤³š» CONTENT TO SHOOT:
Record ONE short video (15ā20 seconds) of you doing something work-related or use any B-roll for a background like the example shows. No speaking neededājust background motion for your text overlays.
Ideas to film:
Working on your laptop
Looking at your phone with a coffee mug in hand
Walking out of a house or unlocking a door
Holding a clipboard or āmarket updateā folder
Sitting at your desk pointing at the screen
š² TEXT TO ADD ON SCREEN (OVERLAY STYLE):
Main Title (first 2ā3 seconds):
š July Market Update ā [Your Area]
Pop-up Data Slides (animated text):
š” Avg Sale Price: $________
š # of Homes Sold: _______
š Inventory Change: ā¬ļø / ā¬ļø X% from June
ā±ļø Days on Market: ____
š„ Takeaway: [Short trend or insight like āStill a sellerās marketā or āMore inventory = more options for buyersā]
šÆ PRO TIPS FOR MAXIMUM IMPACT:
Keep your text large, bold, and easy to read in 1ā2 seconds
Use trending background audio (but low enough that text can be read clearly)
Consider pinning it to your profile for the first week of July as a āmarket snapshotā