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B-ROLL REEL: Local Market Update

B-ROLL REEL: Local Market Update – July in 10 Seconds

šŸŽÆ STRATEGY:

This is a low-pressure, high-value reel that keeps your audience informed. Most people want to know what’s going on with the market—but they don’t want to read a boring report. This format makes it visual, digestible, and easy to engage with.

Perfect for:

  • Agents who want to position themselves as the go-to local expert

  • Building credibility without talking on camera

  • Reaching both buyers and sellers in one post

ā¬‡ļøClick the link to open your Canva template, customize it with your photos and text, and download your finished design.

CLICK HERE FOR THE CANVA TEMPLATE

āœ… Click the link to open your Canva template.
āœ… Add your text, photos, or videos to customize it.
āœ… Download your finished design from Canva.
āœ… Upload it to Instagram (or your preferred platform).
āœ… Add music in the Instagram app
āœ… Share your post—you're done! šŸŽ‰

ā±ļø ESTIMATED TIME TO CREATE:

10 - 20 minutes

āœšŸ½ CAPTION (Customize to your tone):

Real estate isn’t slowing down just because it’s summer. Here’s a quick look at what happened in our local market this July ā¬‡ļø

āœ… Avg sale price: [insert number]
āœ… Homes sold: [insert number]
āœ… Days on market: [insert number]
āœ… [Local trend—like ā€œInventory is climbing, giving buyers more to choose from.ā€]

Whether you’re just curious or planning a move this summer, this is the kind of info that can help you plan ahead—and that’s exactly what I’m here for.

šŸ“© DM me for the full July breakdown or a custom value update for your home.

#RealEstateMarketUpdate #JuneMarketReport #LocalExpert #BuyersAndSellers #SummerHousingTrends #RealEstateReels #RealtorContentIdeas

Create Without Canva Template:

šŸ””Need help? Watch our step-by-step tutorials for creating Instagram posts—from carousels to Reels.

āž”ļø VIEW TUTORIALS

šŸ¤³šŸ» CONTENT TO SHOOT:

Record ONE short video (15–20 seconds) of you doing something work-related or use any B-roll for a background like the example shows. No speaking needed—just background motion for your text overlays.

Ideas to film:

  • Working on your laptop

  • Looking at your phone with a coffee mug in hand

  • Walking out of a house or unlocking a door

  • Holding a clipboard or ā€œmarket updateā€ folder

  • Sitting at your desk pointing at the screen

šŸ“² TEXT TO ADD ON SCREEN (OVERLAY STYLE):

Main Title (first 2–3 seconds):
šŸ“Š July Market Update – [Your Area]

Pop-up Data Slides (animated text):
šŸ” Avg Sale Price: $________
šŸ“ˆ # of Homes Sold: _______
šŸ“‰ Inventory Change: ā¬†ļø / ā¬‡ļø X% from June
ā±ļø Days on Market: ____
šŸ”„ Takeaway: [Short trend or insight like ā€œStill a seller’s marketā€ or ā€œMore inventory = more options for buyersā€]

šŸŽÆ PRO TIPS FOR MAXIMUM IMPACT:

  • Keep your text large, bold, and easy to read in 1–2 seconds

  • Use trending background audio (but low enough that text can be read clearly)

  • Consider pinning it to your profile for the first week of July as a ā€œmarket snapshotā€

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July 20

šŸ’”Weekly Story - FAQ

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July 27

šŸ’”Weekly Story - Real Estate Update