B-ROLL REEL: Local Market Update – July in 10 Seconds

🎯 STRATEGY:

This is a low-pressure, high-value reel that keeps your audience informed. Most people want to know what’s going on with the market—but they don’t want to read a boring report. This format makes it visual, digestible, and easy to engage with.

Perfect for:

• Agents who want to position themselves as the go-to local expert

• Building credibility without talking on camera

• Reaching both buyers and sellers in one post

⏱️ ESTIMATED TIME TO CREATE:

10 - 20 minutes

🔔Need help? Watch our step-by-step tutorials for creating Instagram posts—from carousels to Reels.

➡️ VIEW TUTORIALS

🤳🏻 CONTENT TO SHOOT:

Record ONE short video (15–20 seconds) of you doing something work-related or use any B-roll for a background like the example shows. No speaking needed—just background motion for your text overlays.

Ideas to film:

• Working on your laptop

• Looking at your phone with a coffee mug in hand

• Walking out of a house or unlocking a door

• Holding a clipboard or “market update” folder

• Sitting at your desk pointing at the screen

📲 TEXT TO ADD ON SCREEN (OVERLAY STYLE):

Main Title (first 2–3 seconds):
📊 July Market Update – [Your Area]

Pop-up Data Slides (animated text):
🏡 Avg Sale Price: $________
📈 # of Homes Sold: _______
📉 Inventory Change: ⬆️ / ⬇️ X% from May
⏱️ Days on Market: ____
🔥 Takeaway: [Short trend or insight like “Still a seller’s market” or “More inventory = more options for buyers”]

✍🏽 CAPTION (Customize to your tone):

Real estate isn’t slowing down just because it’s summer. Here’s a quick look at what happened in our local market this July ⬇️

✅ Avg sale price: [insert number]
✅ Homes sold: [insert number]
✅ Days on market: [insert number]
✅ [Local trend—like “Inventory is climbing, giving buyers more to choose from.”]

Whether you’re just curious or planning a move this summer, this is the kind of info that can help you plan ahead—and that’s exactly what I’m here for.

📩 DM me for the full July breakdown or a custom value update for your home.

#RealEstateMarketUpdate #JuneMarketReport #LocalExpert #BuyersAndSellers #SummerHousingTrends #RealEstateReels #RealtorContentIdeas

🎯 PRO TIPS FOR MAXIMUM IMPACT:

• Keep your text large, bold, and easy to read in 1–2 seconds

• Use trending background audio (but low enough that text can be read clearly)

• Consider pinning it to your profile for the first week of July as a “market snapshot”