📲 Listing Update Story Formula for Realtors
Stories are perfect for quick updates—because not everyone sees your feed posts! Use this format to keep your audience in the loop without overthinking it.
🎯 Strategy:
Stories help you boost visibility for real estate updates like open houses, price drops, under contract homes, and recent sales. Repeating this info in Stories (in fresh, casual ways) helps keep your listings top of mind—without being salesy.
⏰ Time to Create:
10–15 minutes tops. No perfection needed—just visibility and consistency.
📸 What to Share in Stories:
Keep it simple with 2–3 photo or video slides.
🟦 Slide 1 (Hook) – Add a text overlay:
• 🚨 “Just Listed!”
• 🏡 “Still Available!”
• 🎉 “Under Contract!”
• 📍 “Open House This Weekend”
• 💰 “Price Just Reduced!”
• ✅ “SOLD! Another Happy Client”
🟦 Slide 2 – Use a listing photo or video with key info:
• Beds / baths
• Price
• Neighborhood
• “Link in bio” or “DM for details”
🟦 Slide 3 (Optional CTA):
• “Want a tour?”
• “Tag someone who needs to see this!”
• “Curious what your home is worth?”
• “Message me to schedule a showing!”
✨ Creative Ways to Share Updates in Stories:
1. “Guess the Price” Game
Share a photo of the home and add a question box:
💬 “How much do you think this home is listed for?”
→ Add the answer in the next slide!
2. “This or That” Poll
Compare two features: kitchen vs. backyard, light vs. dark interior
🗳️ Add a poll: “Which would you choose?”
3. Behind-the-Scenes Prep
Show yourself turning on lights, fluffing pillows, or putting up open house signs
📍 Text overlay: “Getting this home ready for showings!”
4. “Would You Live Here?” Yes/No Poll
Show a beautiful space with a quick question:
🏡 “Would you live here?” → Yes / Not My Style
5. Voiceover Walkthrough Clip
Record a 10–15 second walkthrough of the home and add a casual voiceover:
🎙️ “This kitchen is my favorite part of the house. Wait ‘til you see the view!”
6. Client Win + Listing
Show a home with text:
👏 “Under Contract in 4 days!”
OR
🙌 “Sold for full price—another happy client!”
💡 Pro Tips:
• Switch the order of images when resharing a listing to keep it looking new
• Use stickers: countdowns, polls, question boxes, “DM Me”
• Tag the location or neighborhood to reach locals