🏡REEL OR CAROUSEL POST: Buyer or Seller Story
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🎯 STRATEGY:
Tell a real story about how you helped a buyer—focus on their journey, not just the closing photo. What challenge did they face? What mattered most to them? What made the win so sweet?
GREAT FOR:
Connecting with future buyers or sellers who want to feel seen and understood
Showcasing your value in a personal, non-salesy way
Don’t overthink the timeline—just choose the most recent buyer or seller you helped, even if it was a few weeks or months ago. The story is still valuable and relatable.
⏱️ ESTIMATED TIME TO CREATE:
10 minutes
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🔑 BUYER CONTENT IDEAS:
CONTENT IDEAS:
A buyer who almost gave up but found the one
A first-time buyer navigating nerves and questions
A buyer who beat out multiple offers with your strategy
A relocating family with a tight timeline
A client who had a “must-have” list and found the perfect match
🤳🏻 CONTENT TO SHOOT OR GATHER:
Clips from the home tour
The front of the home + sold sign
A happy client photo (with permission)
You holding the key or contract
🎬 3 HOOK IDEAS (carousel or reel):
“She told me she’d never find the right house… until this happened.”
“How we landed their dream home in a multiple-offer market”
“Real Buyer Story: From searching to closing in just 3 weeks 🏡”
✍🏽 CAPTION
Start with the setup:
This buyer was [describe who they were or what they were facing—first-time buyer, moving across the country, unsure about the process, on a tight budget, etc.].
Add in the middle of the journey:
We [describe what you did together—toured homes, made a few offers, adjusted their must-haves, got creative with financing, etc.].
There were [any challenges or wins—low inventory, tough competition, timing concerns, etc.].
End with the win:
In the end, we found [describe the outcome—“a home that checked all the boxes,” “an off-market gem,” “their dream space,” etc.], and it felt like the perfect fit.
Close with a soft CTA or personal reflection:
Helping people like this is why I love real estate.
If you’re thinking about buying but don’t know where to start, I’m always happy to talk through your goals—no pressure.
🏠SELLER CONTENT IDEAS:
🎯STRATEGY:
Show the process of helping a seller—not just the final sale price. What mattered to them emotionally or financially? Did they need to sell fast? Were they downsizing or moving out of state? Let your audience see them in the story.
GREAT FOR:
Positioning yourself as a trusted listing expert
Earning future seller leads by sharing the value you bring
CONTENT IDEAS:
A seller who was nervous about pricing but got multiple offers
A home you helped prepare and market for top dollar
A seller who was relocating and needed a fast timeline
An inherited home with emotional ties
First-time seller who had questions and relied on your guidance
Highlighting a standout home staging or marketing success
🤳🏻 CONTENT TO SHOOT OR GATHER:
Before/after prep or staging shots
The sign going up (or coming down)
Behind-the-scenes: listing prep, open house, offer day
Closing photo or keys exchange
🎬 3 HOOK IDEAS (carousel or reel):
“This seller needed to move fast—here’s how we made it happen”
“How we sold their home above asking (and why that’s not just luck)”
“Real Seller Story: From prep to closing in under 30 days 🏠”
✍🏽 CAPTION
Start with who they were and what they needed:
This seller was [describe their situation—relocating, downsizing, selling their first home, dealing with a fast timeline, managing an estate sale, etc.].
Explain how you supported them:
We focused on [list 1–2 things you did—staging, pricing strategy, marketing plan, prepping the home, creating a timeline, etc.].
There were a few [challenges, surprises, or big decisions], but we worked through them together.
Describe the result:
The home sold [describe outcome—quickly, above asking, to a great buyer, right on schedule, etc.], and they were able to [insert final outcome—relocate smoothly, move closer to family, start their next chapter, etc.].
Close with a soft CTA or takeaway:
Every seller’s story is different, and I’m always here to help you navigate yours.
If you’re thinking of selling, let’s talk about what that might look like for you.