🏡 LEAD GEN REEL:
“What [$$$] Gets You in [City]”
or
“Spotted: My Favorite Detail in This Home”
🧐 STRATEGY:
This reel is all about showcasing the home in real-time, as if you’re inviting potential buyers to walk through with you. By walking through the space, filming 5–10 short clips, or doing a continuous home tour, you build curiosity and provide a more engaging, personal experience. This approach is perfect for attracting both buyers and sellers, especially those curious about current home values and what their budget can buy.
⏱️ ESTIMATED TIME TO CREATE:
45 minutes – 1 hour
(Depends on how many clips you film and the size of the home!)
🔔Need help? Watch our step-by-step tutorials for creating Instagram posts—from carousels to Reels.
3 Creative Alternatives to a Personal Listing Tour:
Tour Another Agent’s Listing (with permission)
– Reach out to a fellow agent and ask if you can feature their listing in a reel.
– Give credit clearly in both your caption and video (e.g., “Listing courtesy of @AgentName / XYZ Realty”).
– This builds relationships and gives you fresh content to share.Re-Tour an Older Listing (even if it’s under contract)
– As long as it’s still active or you have permission, do a fresh walkthrough and update your angle:
“Here’s what $X got someone in [neighborhood]—and this one went fast!”Use a Model Home or Builder Property
– New construction reps often welcome exposure. Ask your local builder rep if you can film in a staged model home and tag them in the post.
– Angle: “Tour this brand-new home and see what’s included at $X!”
🤳🏻 CONTENT TO SHOOT:
Option 1: 5–10 Short Clips (15-20 seconds each):
Clip 1: Walk into the home, show the entryway
Clip 2: Zoom in on the kitchen (island, backsplash, etc.)
Clip 3: Showcase the master bedroom or unique feature
Clip 4: Pan across the living room with a beautiful view
Clip 5: Show the backyard, patio, or unique outdoor space
Clip 6: Show off the bathroom spaces and any special details
Clip 6 (optional): End with a quick “Want more like this? DM me!”
Option 2: One Continuous Walkthrough Tour
Film a 1–2 minute video as you walk through the home non-stop. Include commentary or text overlays that highlight features such as:
Square footage
Special features (e.g., open floor plan, high ceilings)
The listing price and what it includes (backyard, garage, etc.)
Make it natural and personal—let your audience feel like they’re getting an exclusive tour!
📲 TEXT ON SCREEN:
Main Text (Title/Hook):
💰 “What $500K Gets You in [City]”
OR
👀 “Spotted: My Favorite Detail in This Home…”
Subtext / Call to Action:
🔎 Curious what your budget gets you? Message me and let’s chat!
📩 Ready to tour? DM me and let’s schedule your showing.
✍🏽 CAPTION:
Prompt (in your voice):
Ever wondered what $500K gets you in [Your City]? Let me show you! This home has [insert standout features—open floor plan, custom kitchen, spa-like bath, etc.], and it’s a prime example of what this price range offers here.
CALL-TO-ACTION:
Have a price range in mind? Message me and I’ll show you what’s available right now.
Thinking of selling? I can help you get your home in top shape for today’s market—let’s chat about your options!