REEL POST: Real Estate - but make it funny

🎯 STRATEGY:
This is your challenge post—designed to get you out of your comfort zone in the best way. We’re leaning into humor, because funny = relatable = memorable.
In 2025, the algorithm heavily favors short, entertaining content that sparks reactions, shares, and saves. You don’t need a punchline—just a moment your audience sees themselves in. That’s what builds brand trust without being boring or salesy.

Perfect for:

• Agents tired of sounding stiff or salesy

• Agents trying to grow reach and engagement

• Agents who want to show personality but don’t know where to start

⏱️ ESTIMATED TIME TO CREATE:
15–25 minutes.
(Yes, really! These are quick, no-talking, face-to-camera optional.)

🔔Need help? Watch our step-by-step tutorials for creating Instagram posts—from carousels to Reels.

➡️ VIEW TUTORIALS

🤳 REEL EXAMPLE #1 : "Googled Your Symptoms..."⤵️

📝 Text for the Reel:
Googled your symptoms… turns out you just need a new house.
⚠️ Warning: Looking at this home may cause sudden relocation.

🎥 What to Film:

Use a video walkthrough tour that you already have OR
Record a 10–15 second video of a home (your listing or another agent’s—with permission).
Ideas:
– Slow pan of the living room
– Walk through the kitchen
– Pretty porch shot or curb appeal moment

🎵Audio we used:

Pretty Little Baby by Connie Francis

➡️ CLICK HERE TO SEE SONG ON INSTAGRAM

📲 How to Make It:
Upload the clip → Add the text on screen → Post it.

That’s it—short, scroll-stopping, and funny.

✍🏽 Caption Prompt:

Keep it short, casual and simple!

If you’ve been feeling [a little restless / cramped / ready for a change / fill in the blank]... this might be your sign. 🏡
This [cozy / modern / spacious / insert property type] home could be just what you're looking for. ✨

📲 Call or text to schedule your showing today—before someone else claims it!

🤳 REEL EXAMPLE #2: "Say one thing, another happens…."⤵️

✨ Reel Ideas Using This Format:

1. “Just one quick showing today…”

Then text:
– It was not one quick showing.
– It turned into 5 homes, a lunch stop, and writing an offer in the car.

2. “I’ll take a real lunch break today.”

Then text:
– She did not take a lunch break.
– She scarfed down cold coffee and a protein bar between appointments.

3. “I’ll just check my emails real quick…”

Then text:
– He did not check them real quick.
– He got pulled into 4 client questions, a lender call, and forgot to eat dinner.

4. “This open house should be chill.”

Then text:
– It was not chill.
– The signs flew away, the AC broke, and 15 people showed up all at once.

🎥 What to Film:

• A short 10 second clip of you…

  in your car or office
  – Typing an offer
  – On the phone
  – Showing a house at night
  – Glancing at a watch with a tired face

📲 How to Make It (Step-by-Step)

1. Film a Short Clip
   Record a quick 10 second video of yourself

2. Take a Screenshot
   Pause the video halfway through and take a screenshot of that moment—this will be your freeze frame for the transition.

3. Upload Your Clips in Order

• Start with your original video clip

• Add the screenshot right after (this creates a pause/freeze moment)

  5. Use the Audio Tagged Below
  Pretty Little Bay by Connie Francis

  ➡️ CLICK HERE TO SEE SONG ON INSTAGRAM

• Add Text On Screen

• First clip: Add the original statement (example: “I think I’ll go home early tonight…”)

• After the freeze frame: Add short, punchy text showing what really happened (example:
  – He did not go home early.
  – He answered a late-night call.
  – He wrote an offer at 10 PM.)

• Trim Clips to Fit the Beat
  Adjust the length of each clip to match the rhythm of the audio. Keep it quick and engaging!

✍🏽 Caption Prompt:

A short, playful caption showing how real estate days often don’t go as planned, but that the agent loves the hustle and the stories that come with it. Ends with a warm call to action.

🤳 REEL EXAMPLE #3: “Working on the weekend like usual…”⤵️

📝 Text for the Reel:
Use the audio that says:
“Working on the weekend like usual” (repeats 3x)

➡️ CLICK HERE FOR AUDIO CLIP ON INSTAGRAM
Pair it with text that matches each clip, like:

1. Showing homes

2. Answering emails between showings

3. Writing an offer

🎥 What to Film:
Record 3 short video clips of yourself working—no talking needed!
Ideas:
– Unlocking a door at a showing
– Typing on your laptop or checking your phone
– Holding a coffee while walking into a house
Keep each clip 2–3 seconds long.

📲 How to Make It:
Upload the 3 clips → Add the audio → Match each clip to the beat
→ Post!

That’s it—relatable, real, and perfect for agents showing the hustle.

✍🏽 Caption Prompt:

A short, playful caption showing how real estate days are busy, but that the agent loves the hustle and helping clients. End it with a warm call to action.