Testimonial Storytelling Style (One Image or Carousel)
🧐 STRATEGY:
Carousel posts are a fantastic way to build engagement because they tell a story in bite-sized chunks, keeping your audience swiping and engaging. It’s an effective way to showcase real-life success stories and show potential clients what’s possible when they work with you. This storytelling format helps build trust and makes you more relatable, increasing the chance of future interactions and leads.
⏱️ ESTIMATED TIME TO CREATE:
30 minutes
🔔Need help? Watch our step-by-step tutorials for creating Instagram posts—from carousels to Reels.
🤳🏻 CONTENT TO SHOOT:
Option 1:
Use 3 images:Image 1: A Photo of the homeowner holding the “SOLD” sign.
Image 2: A photo of the house (exterior)
Image 3: A photo of you working with your client or another view of the home
Option 2:
Use 1 image (homeowner holding the SOLD sign) and add text to each frame telling the story.
📲 TEXT ON SCREEN (for the carousel):
Image 1:
EXAMPLE: Hook: “They weren’t sure if now was the right time to buy…”
(Sets the stage for the uncertainty or hesitation they felt before reaching out to you.)Image 2:
EXAMPLE:“But together, we worked through every step…”
(Shows the guidance and support you offered along the way.)
Testimonial Excerpt:
EXAMPLE:“I never felt rushed, and Andrea answered all of our questions, making us feel confident in every decision.”Image 3:
Call-to-Action:
“Ready to take the first step toward your dream home? Let’s make it happen!”
(Encourages potential clients to reach out to you.)
✍🏽 CAPTION:
Prompt (in your voice):
Every home-buying journey is different, but helping clients turn uncertainty into a win is the best part of my job. Here’s what [Client's Name] had to say about their experience working with me:
"INSERT TESTIMONIAL "
If you're ready to take the first step toward your dream home, I’m here to help guide you every step of the way.
DM me or comment below, and let’s make it happen!