Lead Gen Reel: What’s Your Home Worth?

🧐 STRATEGY:

This B-Roll Reel uses curiosity + a soft call to action to encourage engagement from potential sellers. You’re not asking them to sell—you’re offering helpful, low-pressure info that invites a conversation.

This works especially well because most homeowners don’t know their home’s current value—and want to.

⏱️ ESTIMATED TIME TO CREATE:

15 - 30 Minutes

🔔Need help? Watch our step-by-step tutorials for creating Instagram posts—from carousels to Reels.

➡️ VIEW TUTORIALS

🤳🏻 CONTENT TO SHOOT:

Record ONE short clip (15–20 seconds) of you doing something related to your day as an agent. No talking needed!

Ideas:

• Working on your laptop or reviewing paperwork

• Pouring a cup of coffee at your desk

• Walking up to a listing or opening the front door

• Sitting at a table with a tablet or market report

• Prepping for a listing presentation at the office

📲 TEXT ON SCREEN:

Main Text (Title/Hook):
📍 “Curious what your home is worth now?”

Subtext / Call to Action:
💬 Comment “VALUE” and I’ll send you a link.
OR
📩 DM me “VALUE” and I’ll send you a quick custom report.

Optional note for agents:

If you don’t have an automated messaging/DM system set up yet—no problem! Just pay attention to who comments or DMs, and personally follow up with your link or message when they respond. That personal touch goes a long way!

✍🏽 CAPTION:

Caption Prompt (Write in your voice):

Home values have shifted a lot in the past year, and Zillow estimates just don’t tell the full story. The real answer? It depends on your location, home condition, and recent sales nearby.

I offer custom home value reports—free, with no pressure. It’s not an automated estimate—it’s a real, local analysis based on current data.

Add Call To Action of how they get a free estimate from you.