🏡POV – Sell the Lifestyle REEL or Pictures:
🧐 STRATEGY:
POV reels create instant emotional connection. They help buyers imagine their life there, not just the house. These reels are perfect for building brand awareness, especially for relocation clients or buyers dreaming of a lifestyle shift.
⏱️ ESTIMATED TIME TO CREATE:
10 - 15 minutes
🔔Need help? Watch our step-by-step tutorials for creating Instagram posts—from carousels to Reels.
🤳🏻 CONTENT TO SHOOT (Pick based on the POV you choose):
Sunrise or morning coffee moment on the porch
Strolling through the local farmer’s market
Walking the neighborhood trails or main street
Sitting on the front porch, showing the view
Driving slowly through the neighborhood (The Daily Drive)
Local scenes: cafes, bookshops, nature spots
Clips of the home’s cozy features: fireplace, reading nook, kitchen view
Or a Variety of images that you can post in a carousel
📲 TEXT ON SCREEN:
Main Hook Examples (pick one or rotate):
“Morning coffee hits different here…”
“This is what Saturday looks like in [City]”
“From this front porch, you can see [View/Highlight]”
“Your daily drive in [Neighborhood Name]”
“A day in the life living here…”
Subtext Ideas:
Peaceful. Local. Dreamy.
Small-town charm meets comfort.
Want this to be your view?
✍🏽 CAPTION (write in your voice):
What to include in the caption:
A relatable, lifestyle-centered moment
A line that paints a feeling (not just facts) - think what do you love about the place you live?
A soft reminder that you can help them live this life
Keep it casual, like you're talking to a friend
EXAMPLE:
A quiet drive through [Mountain Town Name]. Lake on one side, mountains on the other. No traffic, no rush—just space to slow down and take it in.
This is everyday life here. If you’ve been thinking about a change of pace, this might be the place.
Curious what it’s like to live in this area? I’m happy to share more.
Call to Action Options:
DM me and I’ll send a few listings that match this vibe.
Drop a 🌿 if you’d love to live somewhere like this.
Curious about homes here? Let’s chat.