📲 Weekly Story :Talk-to-Camera Myth-Busting
🎯 Strategy
Bust a real estate myth on camera and position yourself as the trusted expert. Talking to the camera helps your audience get to know, like, and trust you faster — even if just 15–30 seconds at a time.
Don't worry about perfection. Show up as yourself and speak like you're talking to a friend.
⏰ Time to Create:
10 - 15 minutes
Film one take (or a few short clips), say it like you would to a client or friend, and upload to Stories.
🎯 Bonus:
Add these stories to a Highlight so new followers can binge your best tips anytime.
📌 Not sure what Highlights are or how to use them? Watch the tutorial above for a step-by-step walkthrough of setting them up on Instagram!
🎤 What to Post:
• Use your front-facing camera
• Keep it casual—car, kitchen, walking into a showing? All good!
• Speak directly to the camera (like FaceTiming a client)
• Add a myth as on-screen text to grab attention
• Wrap with a CTA like “Have questions? DM me!”
💡 Myth-Busting Prompts (Choose 1–2 to start):
“You need 20% down to buy a house.”
→ Bust the myth + explain current financing options.“I should wait until rates drop.”
→ Share why waiting could cost buyers more.“You don’t need an agent to buy a home.”
→ Educate on how representation protects the buyer.“Zillow says my house is worth $X — so it must be right.”
→ Talk about local pricing + real market data.“It’s not a good time to sell.”
→ Explain how timing is personal and depends on goals.“Open houses sell homes.”
→ Talk about the actual strategies that get offers.“Selling ‘as-is’ means I don’t have to do anything.”
→ Clarify what still helps: decluttering, staging, good photos.“Agents just unlock doors.”
→ Break down all the work behind the scenes.“I can’t buy and sell at the same time.”
→ Share how you guide clients through that exact process.
🔁 Pro Tip:
Use your own voice. The goal is connection over perfection.
The more often you do this, the easier (and more effective) it gets.