Carousel Post: Sharing Your Process but in an storytelling way…
💡 Evergreen Post Tip:
Save this post in a folder on your phone and repost it in a month or so. An evergreen post is content that stays relevant over time—like a neighborhood spotlight, helpful tip, or lifestyle feature—so it can be shared again without feeling outdated. It’s an easy way to stay visible without creating something new every week!
⬇️Click the link to open your Canva template, customize it with your photos and text, and download your finished design.
✅ Click the link to open your Canva template.
✅ Add your text, photos, or videos to customize it.
✅ Download your finished design from Canva.
✅ Upload it to Instagram (or your preferred platform).
✅ Add music in the Instagram app
✅ Share your post—you're done! 🎉
🎯 STRATEGY:
Client Story Spotlight = Evergreen Storytelling (And Brand Awareness!)
Sharing a client’s journey—like a first-time buyer, empty nester, or someone relocating—through a story format is a powerful way to build trust, show your expertise, and connect with your audience. Framing it as a client’s experience makes it relatable, engaging, and positions the agent as the guide, not the hero.
Even better if you have photos, videos, or B-roll from past closings, tours, or client meetings to illustrate the story!
Perfect for:
✅ Agents who want to create story-driven content that connects with buyers and sellers
✅ Agents growing a personal brand beyond just listings
✅ Agents who want evergreen content that works year-round
✍🏽 CAROUSEL FRAMEWORK:
Speak to a specific client and situation , new buyer, someone downsizing, someone relocating, a young family…
“Meet [client name]. [State their situation/fear in one simple sentence].”
EXAMPLE: 🎯 Topic: “How I Help First-Time Buyers Navigate the Process”
Angle: Tell it through the lens of one client’s journey → makes the process less intimidating.
Slide 1 (Hook)
👋 “This is Alex. A first-time buyer who thought owning a home was impossible.”
Slide 2 (The FEELING/CONCERN)
😟 “He was nervous about credit, down payment, and the whole overwhelming side of buying.”
Slide 3 (Step 1 – Clarity)
💡 “We started with a buyer consult where I explained the process and answered every question.”
Slide 4 (Step 2 – Pre-Approval)
🏦 “Next, I connected him with a trusted lender. No guesswork — just real numbers.”
Slide 5 (Step 3 – The Hunt)
🔑 “Once he knew his budget, we toured homes that actually fit his lifestyle (not just his Zillow dreams).”
Slide 6 (Step 4 – The Win)
🎉 “We wrote a strong offer, and a few weeks later Alex held the keys to his first home ever.”
Slide 7 (Takeaway + CTA)
💬 “If you’re a first-time buyer like Alex, know this: you don’t have to figure it out alone. I’ll walk you through step by step.”
✅ Why this works:
Super relatable — most people either are first-time buyers or remember being one.
Story format makes the process digestible.
Positions the agent as the guide, not the salesperson.
Evergreen — always relevant to new buyers entering the market.
✍🏽 CAPTION PROMPT:
Recap what the post is about:
Meet [Insert Client Name] 👋,
a [Insert Client Situation – first-time buyer, downsizing, relocating]. [Insert Client Feeling – nervous, overwhelmed, unsure]. 💡 We [Insert Step – consult, connected with lender, toured homes] to make the process simple and stress-free.
🎉 [Insert Outcome – got their dream home, closed smoothly, found the perfect place]!
If you’re ready to [Insert CTA – start your home journey, sell your home, find your dream place], DM me or comment below! 💬”
⏱️ ESTIMATED TIME TO CREATE: 30 - 45 Minutes
🔔 NEED HELP?
Watch our step-by-step tutorials for creating Instagram posts—from carousels to Reels.