🏠 REEL - Mini Home Tour
💡 Active Listing Post Tip:
While your listing is active, save this post in a folder on your phone and repost it in a little while if it hasn’t sold yet. Mini tours like this are perfect evergreen content—they keep your listing visible and give potential buyers another chance to see it without having to create something new!
⬇️Click the link to open your Canva template, customize it with your photos and text, and download your finished design.
✅ Click the link to open your Canva template.
✅ Add your text, photos, or videos to customize it.
✅ Download your finished design from Canva.
✅ Upload it to Instagram (or your preferred platform).
✅ Add music in the Instagram app.
✅ Share your post—you're done! 🎉
🎯 STRATEGY:
Mini Home Tours = Engagement & Listing Visibility (And Brand Awareness!)
Showcasing a home with a short, 50–60 second mini tour is a great way to build interest, highlight the property’s best features, and subtly remind your audience you’re the go-to local expert. By sharing the flow, feel, and main spaces of the home—without a full walkthrough—this post keeps content relatable and engaging.
➡️ Use 10 - 12 vertical clip for this Reel
⚡️Film each clip for about 5–10 seconds.
Perfect for:
✅ Agents who want to build community-driven content
✅ Agents growing a personal brand that’s more than just listings
➡️ Pro Tip if You Don’t Have a Current Listing:
Ask permission from another realtor in your office to shoot one of their listings, and make sure to properly credit them. This is a great strategy if you’re low on listings or sellers but still want to post content and stay visible.
✍🏽 CAPTION PROMPT::
Take a quick peek inside this [# of bedrooms]-bedroom, [# of bathrooms]-bath home in [Town Name]! 🍂 I love the [feature you want to highlight, e.g., bright kitchen, cozy living room, backyard oasis]—could you see yourself living here?
Which room is your favorite? Comment below! And if you want to see the full tour or get the full listing details, DM me 'TOUR' and I’ll send it your way! 💌
Call-to-Action Options:
1. Engagement / Opinion-Based
“Which room would you spend the most time in? Comment below!”
“Could you see yourself living here? Let me know your favorite spot in the house!”
2. Curiosity / Lead-Gen
“This is just a sneak peek… DM me if you want to see the full tour!”
“Homes like this don’t stay on the market long—want the full details? Send me a message!”
🎥 SHOT LIST OF CONTENT TO CAPTURE:
Keep it to 10–12 clips to stay under a minute. This sequence is just a guide for a mini tour to show off the flow, feel, and main features—and get viewers excited for the full tour later. Feel free to add your own creative touches or a few extra shots!
➡️ Use 10 - 12 vertical clip for this Reel (Try to keep it to 10–12 clips to stay under a minute.)
⚡️Film each clip for about 5–10 seconds.
1ST CLIP - EXTERIOR OF HOME + Short Hook 🪝
2ND CLIP -SLOW PAN OF EXTERIOR OF HOME
3RD CLIP -FRONT DOOR & ENTRYWAY
4TH CLIP -SLOW PAN SHOT OF THE KITCHEN
5TH CLIP - LIVING/DINNING AREA
6TH CLIP - PRIMARY BEDROOM
7TH CLIP - PRIMARY BATHROOM #1
8TH CLIP -2ND BEDROOOM/OFFICE
9TH CLIP - BATHROOM #2
10TH CLIP - STATIONARY SHOT OF THE BACKYARD + Call-to -Action 🗣
⏱️ ESTIMATED TIME TO CREATE:
1 HR - TO SHOT CONTENT & CREATE POST WITH TEMPLATE
🔔 Need help? Watch our step-by-step tutorials for creating Instagram posts—from carousels to Reels.