🎠 CAROUSEL POST: Life Outside of Real Estate
No template needed for this one—just gather your photos! 📸
On an iPhone, favorite them so they’re all in one place, then head to Instagram and upload a carousel of photos in the order you want. ✅
Hit Post and make sure to cross-post to Facebook so you don’t have to do the extra work! 🙌
📸 Content to Gather or Capture:
Weekend Moments – kids’ sports games, family outings, brunch, farmers market strolls.
Daily Rituals – morning coffee, favorite snack, evening walk, gym session.
Local Favorites – favorite restaurant meal, coffee shop vibes, scenic small-town spots.
Hobbies & Passions – gardening, paddleboarding, hiking trail views, crafting, cooking a favorite recipe.
Behind-the-Scenes Life – cozy night in, bookshelf, houseplants, pets being funny.
🎯 STRATEGY:
This is a fun, engaging way to share a personal or relatable part of your life while connecting with your audience. Most people love seeing the real-life side of agents—they want to relate to you, not just see listings. This format makes your content visual, easy to engage with, and encourages comments and conversations, helping you build trust and connection.
Perfect for:
✅ Agents who want to humanize their brand
✅ Building rapport without heavy real estate content
✅ Engaging followers with hobbies, routines, or small-town favorites
✍🏽 CAPTION (Customize to your voice):
Draft 1: Weekend Family Fun
I spent the weekend [biking/hiking/playing games] with the kids, and it got me thinking… what’s your favorite way to spend time with family? 👀
Swipe to see what we ended up doing, but I’d love to hear your ideas first! Comment below ➡️
Looking for fun local spots or family activity ideas? DM me—I love sharing my favorites!
Draft 2: Hobby Highlight
I finally got some time to [garden / paint / try a new recipe] this weekend, and it reminded me how important it is to take a break from the daily grind.
What hobby helps you unwind? 👀
Swipe to see my little project, but tell me yours first in the comments! ➡️
Need ideas for ways to relax and recharge? DM me—I’ve got a few favorites!
Draft 3: Small-Town Life Moment
I spent the morning at [local café / park / farmers market], and it made me appreciate the little things about living in [Town Name].
What’s one small-town spot you can’t get enough of? 👀
Swipe to see my favorite part of the visit, but I’d love to hear yours first! Comment below ➡️
Want more ideas for enjoying life around town? DM me—I’ve got a few hidden gems to share!
⏱️ ESTIMATED TIME TO CREATE:
10 - 20 minutes
🔔 Need help? Watch our step-by-step tutorials for creating Instagram posts—from carousels to Reels.