📣 Listing Post Strategy: A Template for Every Stage
Start here: Go through your listing (or listings!) this week and ask yourself — What part of this story can I share?Whether it’s just listed, under contract, or recently sold, there’s always something valuable to post.
Think of this as your plug-and-play marketing plan for every listing.
These templates are designed to help you market your properties strategically, not randomly — using just one intentional post per phase of the listing:
New Listing
Open House
Repost (because not everyone sees it the first time!)
Price Reduction (if needed)
Under Contract
Sold Announcement
Each template gives you clear direction on what to say, how to say it, and which photos to use — so you can confidently market your listings in the best light and with minimal guesswork.
This is smart, repeatable marketing — not just another post.
🏠 Key Tips:
Use up to 20 photos (take advantage of the full carousel!).
Start with your 3–5 strongest images to grab attention.
Then take viewers on a room-by-room tour, just like they’re walking through in person.
Photo order matters — it helps keep people swiping, builds interest, and encourages shares.
End with a clear call to action (DM, schedule a tour, link in bio, etc.).
CAPTION PROMPT:
Start with excitement to announce the new property (e.g., “Just listed!” or “New on the market!”).
Mention the location or neighborhood to attract local buyers.
Highlight 2–3 key features that make the home stand out.
Include a call to action encouraging followers to learn more, schedule a showing, or share the post.
Keep it clear and inviting to spark curiosity and engagement.
✅ Key Tips:
Start with a hook or bold text on the first slide — something like “Come See This Saturday!”
Include basic open house info (date, time, location) near the top.
Add 2–10 photos that give a quick mini tour of the home.
Keep the photo order intentional — lead with curb appeal or standout features.
End with a strong call to action (Ex: “Save this post!” “Share with a friend!” or “See you Saturday!”).
CAPTION PROMPT:
🏡 [Insert Hook Here]
Example: Looking for your dream home? Join us this Saturday for an open house you won’t want to miss!
📅 Date & Time: [Insert Date & Time Here]
Example: Saturday, August 3rd from 1–4 PM
📍 Location: [Insert Address or Neighborhood Here]
Example: 456 Oak Lane, Pleasantville
✨ Highlight Features: [Insert 1-2 Features Here]
Example: Large fenced backyard perfect for family gatherings and a cozy front porch to relax on.
👋 Call to Action: [Insert CTA Here]
Example: Save this post and tag a friend who’s house hunting! DM me if you want to schedule a private tour before the weekend.
➡️ REPOST LISTING CANVA TEMPLATE
🔄 Repost New Listing: Key Points
Swap the cover photo to grab attention with something fresh.
Change the photo order to keep the tour feeling new and interesting.
Add a fresh hook in your caption — remember, some followers may be seeing this listing for the first time!
Reposting isn’t just okay — it’s smart marketing to maximize your listing’s exposure.
CAPTION PROMPT:
Start with a new, engaging hook to catch attention.
Mention that the home is still available and highlight a feature or two.
Invite followers to reach out for a showing or to learn more.
Encourage shares or tagging friends who might be interested.
Keep the tone fresh and inviting, like it’s a new opportunity.
💰Price Reduction Key Tips:
Highlight the new price clearly to grab attention right away.
Explain why this is a great opportunity for buyers (e.g., motivated seller, market timing).
Use updated photos or reuse the best shots to keep the listing appealing.
Add a fresh hook in your caption to renew interest.
Price reductions are a strategic marketing tool — not a setback.
CAPTION PROMPT:
Start with a bold hook announcing the price drop (e.g., “New price alert!” or “Price just reduced!”).
Clearly state the new price and mention the property’s location.
Highlight one or two key features or benefits of the home.
Encourage followers to reach out quickly or schedule a showing.
Invite engagement by asking them to share or tag someone who might be interested.
🫱🏼🫲🏽 Under Contract Key Points:
Use this post as a snapshot of what’s happening in the local market
Share how quickly the home went under contract
Highlight showing activity and multiple offers (if applicable)
Give context: “This is what we're seeing in the market right now”
End with a call to action for sellers considering listing
CAPTION PROMPT
Under Contract in [#] Days! OTHER OPTIONS: Highlight Location / Seller Prep / Property Feature/ First Time Homebuyer / Above Asking
This [type of home] in [location] had [#] showings and [#] offers — and now we’re officially under contract! 🙌
📊 This gives you a real-time snapshot of our current market:
➡️ Well-prepped homes are getting strong interest
➡️ Serious buyers are still actively searching
➡️ Inventory is [low/high], and timing matters
Thinking of selling? The market is moving — let’s talk about what that could mean for your home.
📩 DM or call me anytime!
🎉 Sold Post Key Points:
Go beyond just saying “SOLD!” — share a bit of the story behind the sale.
Add a hook either on the main photo or in the caption to grab attention (e.g., “Another happy homeowner!”).
Consider a mini carousel with:
The home’s best photos
A short story about the sale (what made it special, smooth, or surprising)
A client testimonial or review (with permission)
A final slide with a call to action (e.g., “Looking to sell? Let’s chat!”)
Use this post to showcase your success and build trust with your audience.
CAPTION PROMPT:
🎉 [Insert Exciting Hook Here]
Example: Another happy homeowner off the market!
🏡 [Brief Story or Highlight About the Sale]
Example: Listed → Showings → Multiple offers → SOLD in just 7 days!
🙏 [Thank or Highlight the Client]
Example: So grateful to have worked with the Smith family on their journey.
📲 [Call to Action]
Example: Thinking about selling? DM me to get started!