🏡 REEL: Town Spotlight

💡 Evergreen Post Tip:
Save this post in a folder on your phone and repost it in a month or so. An evergreen post is content that stays relevant over time—like a neighborhood spotlight, helpful tip, or lifestyle feature—so it can be shared again without feeling outdated. It’s an easy way to stay visible without creating something new every week!

⬇️Click the link to open your Canva template, customize it with your photos and text, and download your finished design.

REEL CANVA TEMPLATE

✅ Click the link to open your Canva template.
✅ Add your text, photos, or videos to customize it.
✅ Download your finished design from Canva.
✅ Upload it to Instagram (or your preferred platform).
✅ Add music in the Instagram app.
✅ Share your post—you're done! 🎉

🎯 STRATEGY:

Lifestyle & Local Gems = Community Connection (And Brand Awareness!)

Showcasing your town or neighborhood is a great way to build trust, highlight what makes the area special, and subtly remind your audience you’re the go-to local expert. Whether it’s a park, lake, small-town downtown, or a local restaurant—this post makes your content relatable and valuable.

Perfect for:
✅ Agents who want to build community-driven content
✅ Agents growing a personal brand that’s more than just listings
✅ Agents who want to stay relevant (without always talking real estate)

✍🏽 CAPTION PROMPT::

I love living in [Neighborhood/Town]! 🍂 There’s something special about [parks, lakes, downtown vibes, local gems] that makes it a great place to call home.

From [favorite park] to [local restaurant/café], it’s the perfect mix of [relaxing outdoor spots, cozy local hangouts, family-friendly areas]. I especially love [personal detail about why you enjoy the area].

📍 What’s your favorite local gem in [Neighborhood/Town]? I’d love to hear! 👇

⏱️ ESTIMATED TIME TO CREATE:
30 - 45 Minutes

🔔 Need help? Watch our step-by-step tutorials for creating Instagram posts—from carousels to Reels.

➡️ VIEW TUTORIALS

🎥 CONTENT TO GATHER OR CAPTURE:

Use 3 - 7 short vertical clips (3–5 seconds each) while out and about in your town:

1. Neighborhood / Downtown: Streets, shops, small-town charm

2. Nature / Outdoors: Park, trail, lake, seasonal scenery (fall leaves , video you have from last seaon!)

3. Local Gems: Café, restaurant, or hidden spot you love